Duracell

Duracell is one of the world’s most iconic battery brands, renowned for its long-lasting alkaline batteries, specialty cells, and rechargeables. The company’s origins trace back to the 1920s, when scientist Samuel Ruben partnered with manufacturer Philip Rogers Mallory to revolutionize battery technology. The Duracell brand name—a blend of “durable” and “cell”—was officially introduced in 1964.

Known for its signature copper-top design and the energetic Duracell Bunny, the brand has powered everything from household gadgets to space missions (yes, it was part of Apollo 11 in 1969!). Since 2016, Duracell has been a wholly owned subsidiary of Berkshire Hathaway, continuing its legacy of innovation, reliability, and performance under extreme conditions.

Whether it’s keeping your remote alive or fueling high-demand devices, Duracell stands for power you can trust.